Since they were lining up new distributors, including larger grocery chains in the area, AVO Salsa knew that their initial logo and product labels needed an update to be more competitive. The original colors were brightened up, the text shortened, and the information organized more efficiently for a bolder contemporary look. For comparison, the original product is shown followed by the updated versions. www.avohfoods.com
Compare this original version with the update: limited space on a label, as well as consumer attention span, demands efficiency and strategic grouping of information. In this case the founder’s story was shortened. The ingredients list and other product info was consolidated. And finally, but also most obviously, the main focus of the label is the avocado photo — front row and center, grabbing attention amongst the other salsas on the shelf!
